A new type of employee benefit?
In the 80’s tax efficient, environmentally deficient, company cars were all the rage to retain mid-level executives. The 90’s saw an explosion in city-centre gyms as companies offered free memberships to attract young talent. By the dawn of the millennium cycle-to-work schemes were the new fad. In the 10’s along came the ubiquitous employee incentive and discount offering – PerkBox was born.
Now in the 20s, COVID has unequivocally demonstrated that technology can empower us to work with purpose from anywhere. A raft of early adopters, particularly in the tech space where flexible working is more established, have now fully embraced the concept of work from anywhere. Shopify, Salesforce, Twitter, Google, Deloitte, Ocado, Spotify are amongst a growing band of pioneers – each announcing policies allowing their workforces to work remotely from anywhere permanently or for significant periods. Such a move is likely to prove popular with workers and a deciding factor as to whether to join or remain at a company. As Google CEO Sundar Pichai puts it